Sports Marketing: Haier India has strategically positioned itself within high-impact sports properties to connect with diverse and targeted audiences. By leveraging India’s biggest sporting event—the IPL—through CTV campaigns on JioCinema, Haier reached over 110 million cricket enthusiasts. Building on this, we strengthened our brand presence during the T20 World Cup, further engaging millions of fans. To reach premium, niche audiences, Haier associated with Wimbledon and Roland Garros (French Open) via CTV campaigns on SonyLiv and Disney+ Hotstar, showcasing our Machines and brand TV commercials to affluent tennis enthusiasts. Additionally, Haier targeted football fans through our Euro Cup association, ensuring broad engagement across major sports. These initiatives have maximized Haier's brand visibility and resonance across multiple sports.

1天前