https://zhuanlan.zhihu.com/p/702679709

The provided URL leads to a Zhihu article, but without additional context or specific questions, it's challenging to provide a detailed response. However, based on the general topic of SEO discussed in the references, I can offer some insights into how SEO can be leveraged to improve a website's visibility and traffic.

Search Engine Optimization (SEO) is a set of practices aimed at improving a website's ranking in search engine results, thereby increasing its visibility and attracting more organic traffic. Here are some key strategies that can be employed to enhance SEO:

1. Keyword Research: Identifying the right keywords that are relevant to your website's content and that users are likely to search for is crucial. This can be done using various keyword research tools7.

2. On-Page Optimization: This includes optimizing the content of your website to include the identified keywords naturally, improving the site's structure, and using proper headings (H1, H2, etc.), meta tags, and image alt attributes8.

3. Internal Linking: Linking related pages within your website helps search engines understand the site's architecture and improves accessibility4.

4. External Linking: Building high-quality backlinks from reputable external sites can significantly boost your site's authority and ranking4.

5. Technical SEO: This involves optimizing the technical aspects of your website, such as ensuring it has a mobile-friendly design, improving site speed, and addressing any crawl errors or broken links.

6. Content Quality: Creating high-quality, engaging, and informative content that provides value to users is essential for both SEO and user experience.

7. Domain Name: Choosing a memorable and easily discoverable domain name is an important step in creating a strong online presence9.

8. SEO Relationship Management: This includes managing the relationship with search engines, which may involve submitting your site to search engines, using search console tools, and adhering to their guidelines.

By implementing these strategies, you can improve your website's SEO, increase its ranking in search results, and consequently, attract more targeted traffic. Remember that SEO is an ongoing process that requires regular updates and adjustments to stay aligned with the ever-evolving algorithms of search engines.56