韩国济州岛橘子咖啡馆的研究现状

巴克咖啡公司正以应用程序的形式，将一个长期员工地位的象征——一本帮助其咖啡师学习咖啡复杂难懂细节的袖珍指南——提供给全球顾客。 星巴克将咖啡师的咖啡指南放上网络 这项举动是发迹于西雅图的咖啡巨擎拓展其咖啡店势力的最新招数．也是一种吸引手机不离手的新顾客、并使其忠于品牌的方法。

星巴克咖啡公司以其独特的经营之道为世人开辟了一片体验文化消费下的“第三空间”,作为一家具有文化产业性质的企业,该公司的广告营销策略不是采用传统的铺天盖地式广告轰炸.就其“咖啡文化”广告创意模式,本文结合体验经济的三个主要特征,从“第三空间”里的格调体验、服务体验、情感体验等方面,挖掘星巴克广告创意模式的独特可取之处.

Veterans transitioning from military to civilian life are vulnerable to a loss of social support and an increase in isolation from their communities, which can exacerbate other difficulties they may be experiencing, such as physical or mental health problems. Veteran Coffee Socials are an innovative community-building pilot intervention designed to foster social support and community between veterans. In seven target communities, certified peer specialists initiated and facilitated weekly “Veteran Coffee Socials”—open peer support groups for veterans, held in local coffee shop or restaurants. Over a 9-month period, an average of 8.5 veterans attended each meeting, for a total of 2236 veteran engagements across seven towns. A range of activities were identified as commonly occurring during these Veteran Coffee Socials. Veteran attendees routinely formed relationships with each other, representatives from community organizations, and staff from local and VA healthcare resources. One of the most common activities involved veterans receiving information and directions for enrollment into needed healthcare supports and to local community resources. Case descriptions are provided illustrate the potential positive impact of this intervention to build community and expand social support for returning veterans through the examination of three individual and three group examples.