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[{"field":"charge","desc":"花费（元）"},{"field":"show","desc":"封面曝光数"},{"field":"aclick","desc":"素材曝光数"},{"field":"bclick","desc":"行为数"},{"field":"share","desc":"分享数"},{"field":"comment","desc":"评论数"},{"field":"like","desc":"点赞数"},{"field":"follow","desc":"新增粉丝数"},{"field":"report","desc":"举报数"},{"field":"block","desc":"拉黑数"},{"field":"negative","desc":"减少此类作品数"},{"field":"activation","desc":"应用下载数据-激活数"},{"field":"submit","desc":"提交按钮点击数（历史字段，同下方“线索提交个数”，预计年底删除该字段）"},{"field":"ad_photo_played_10s","desc":"10s播放数"},{"field":"ad_photo_played_2s","desc":"2s播放数"},{"field":"ad_photo_played_75percent","desc":"75%进度播放数"},{"field":"approx_pay_cost","desc":"淘系近似购买成本"},{"field":"approx_pay_count","desc":"近似购买数"},{"field":"approx_pay_ratio","desc":"淘系近似购买率"},{"field":"cancel_like","desc":"取消点赞数"},{"field":"click_conversion_ratio","desc":"点击激活成本"},{"field":"conversion_cost","desc":"激活单价"},{"field":"download_completed_cost","desc":"安卓下载完成单价（元）"},{"field":"download_completed_ratio","desc":"安卓下载完成率"},{"field":"download_conversion_ratio","desc":"下载完成激活率"},{"field":"download_installed","desc":"安卓安装完成数"},{"field":"download_started_cost","desc":"安卓下载开始单价（元）"},{"field":"download_started_ratio","desc":"安卓下载开始率"},{"field":"event_ad_watch_10_times","desc":"10次广告广告观看数"},{"field":"event_ad_watch_10_times_cost","desc":"10次广告观看成本"},{"field":"event_ad_watch_10_times_ratio","desc":"10次广告观看转化率"},{"field":"event_ad_watch_20_times","desc":"20次广告广告观看数"},{"field":"event_ad_watch_20_times_cost","desc":"20次广告观看成本"},{"field":"event_ad_watch_20_times_ratio","desc":"20次广告观 看转化率"},{"field":"event_ad_watch_5_times","desc":"5次广告广告观看数"},{"field":"event_ad_watch_5_times_cost","desc":"5次广告观看成本"},{"field":"event_ad_watch_5_times_ratio","desc":"5次广告观看转化率"},{"field":"event_audition","desc":"首次试听到课数"},{"field":"event_consultation_valid_retained","desc":"留咨咨询数"},{"field":"event_consultation_valid_retained_cost","desc":"留咨咨询成本"},{"field":"event_consultation_valid_retained_ratio","desc":"留咨咨询率"},{"field":"event_conversion_click_cost","desc":"有效咨询成本"},{"field":"event_conversion_click_ratio","desc":"有效咨询率"},{"field":"event_credit_grant_first_day_app","desc":"app首日授信数"},{"field":"event_credit_grant_first_day_app_cost","desc":"首日授信成本"},{"field":"event_credit_grant_first_day_app_ratio","desc":"首日授信率"},{"field":"event_credit_grant_first_day_landing_page","desc":"落地页首日授信数"},{"field":"event_credit_grant_first_day_landing_page_cost","desc":"落地页首日授信成本"},{"field":"event_credit_grant_first_day_landing_page_ratio","desc":"落地页首日授信率"},{"field":"event_making_calls","desc":"电话拨打数-用户点击电话按钮的次数"},{"field":"event_making_calls_cost","desc":"电话拨打成本"},{"field":"event_making_calls_ratio","desc":"电话拨打率"},{"field":"event_order_submit","desc":"提交订单数"},{"field":"event_pay_purchase_amount_one_day","desc":"激活后24h付费金额(回传时间)"},{"field":"event_pay_purchase_amount_one_day_by_conversion","desc":"激活后24h付费金额(激活时间)"},{"field":"event_pay_purchase_amount_one_day_by_conversion_roi","desc":"激活后24小时付费ROI"},{"field":"event_pay_purchase_amount_one_day_roi","desc":"激活后24h-ROI(回传时间)"},{"field":"event_pay_weighted_purchase_amount","desc":"加权付费金额-当日回传的付费行为所带来的加权付费金额，单位:元，当前用于保险行业"},{"field":"event_pay_weighted_purchase_amount_first_day","desc":"首日加权付费金额-当日激活的用户在当天产生的付费行为所带来的加权付费金 额 单位:元，当前用于保险行业"},{"field":"event_pre_component_consultation_valid_retained","desc":"附加咨询组件留资咨询数"},{"field":"event_wechat_qr_code_link_click","desc":"微信小程序深度加粉数"},{"field":"live_event_goods_view","desc":"直播间商品点击数"},{"field":"live_played_3s","desc":"直播观看数"},{"field":"played_end","desc":"播放完成"},{"field":"played_five_seconds","desc":"播放5s"},{"field":"played_three_seconds","desc":"有效播放数"},{"field":"adScene","desc":"字段描 述，需要修改"},{"field":"ad_scene","desc":"字段描述，需要修改"},{"field":"placement_type","desc":"字段描述，需要修改"},{"field":"cancel_follow","desc":"取消关

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理解问题[{"field":"charge","desc":"花费（元）"},{"field":"show","desc":"封面曝光数"},{"field":"aclick","desc":"素材曝光数"},{"field":"bclick","desc":"行为数"},{"field":"share","desc":"分享数"},{"field":"comment","desc":"评论数"},{"field":"like","desc":"点赞数"},{"field":"follow","desc":"新增粉丝数"},{"field":"report","desc":"举报数"},{"field":"block","desc":"拉黑数"},{"field":"negative","desc":"减少此类作品数"},{"field":"activation","desc":"应用下载数据-激活数"},{"field":"submit","desc":"提交按钮点击数（历史字段，同下方“线索提交个数”，预计年底删除该字段）"},{"field":"ad_photo_played_10s","desc":"10s播放数"},{"field":"ad_photo_played_2s","desc":"2s播放数"},{"field":"ad_photo_played_75percent","desc":"75%进度播放数"},{"field":"approx_pay_cost","desc":"淘系近似购买成本"},{"field":"approx_pay_count","desc":"近似购买数"},{"field":"approx_pay_ratio","desc":"淘系近似购买率"},{"field":"cancel_like","desc":"取消点赞数"},{"field":"click_conversion_ratio","desc":"点击激活成本"},{"field":"conversion_cost","desc":"激活单价"},{"field":"download_completed_cost","desc":"安卓下载完成单价（元）"},{"field":"download_completed_ratio","desc":"安卓下载完成率"},{"field":"download_conversion_ratio","desc":"下载完成激活率"},{"field":"download_installed","desc":"安卓安装完成数"},{"field":"download_started_cost","desc":"安卓下载开始单价（元）"},{"field":"download_started_ratio","desc":"安卓下载开始率"},{"field":"event_ad_watch_10_times","desc":"10次广告广告观看数"},{"field":"event_ad_watch_10_times_cost","desc":"10次广告观看成本"},{"field":"event_ad_watch_10_times_ratio","desc":"10次广告观看转化率"},{"field":"event_ad_watch_20_times","desc":"20次广告广告观看数"},{"field":"event_ad_watch_20_times_cost","desc":"20次广告观看成本"},{"field":"event_ad_watch_20_times_ratio","desc":"20次广告观 看转化率"},{"field":"event_ad_watch_5_times","desc":"5次广告广告观看数"},{"field":"event_ad_watch_5_times_cost","desc":"5次广告观看成本"},{"field":"event_ad_watch_5_times_ratio","desc":"5次广告观看转化率"},{"field":"event_audition","desc":"首次试听到课数"},{"field":"event_consultation_valid_retained","desc":"留咨咨询数"},{"field":"event_consultation_valid_retained_cost","desc":"留咨咨询成本"},{"field":"event_consultation_valid_retained_ratio","desc":"留咨咨询率"},{"field":"event_conversion_click_cost","desc":"有效咨询成本"},{"field":"event_conversion_click_ratio","desc":"有效咨询率"},{"field":"event_credit_grant_first_day_app","desc":"app首日授信数"},{"field":"event_credit_grant_first_day_app_cost","desc":"首日授信成本"},{"field":"event_credit_grant_first_day_app_ratio","desc":"首日授信率"},{"field":"event_credit_grant_first_day_landing_page","desc":"落地页首日授信数"},{"field":"event_credit_grant_first_day_landing_page_cost","desc":"落地页首日授信成本"},{"field":"event_credit_grant_first_day_landing_page_ratio","desc":"落地页首日授信率"},{"field":"event_making_calls","desc":"电话拨打数-用户点击电话按钮的次数"},{"field":"event_making_calls_cost","desc":"电话拨打成本"},{"field":"event_making_calls_ratio","desc":"电话拨打率"},{"field":"event_order_submit","desc":"提交订单数"},{"field":"event_pay_purchase_amount_one_day","desc":"激活后24h付费金额(回传时间)"},{"field":"event_pay_purchase_amount_one_day_by_conversion","desc":"激活后24h付费金额(激活时间)"},{"field":"event_pay_purchase_amount_one_day_by_conversion_roi","desc":"激活后24小时付费ROI"},{"field":"event_pay_purchase_amount_one_day_roi","desc":"激活后24h-ROI(回传时间)"},{"field":"event_pay_weighted_purchase_amount","desc":"加权付费金额-当日回传的付费行为所带来的加权付费金额，单位:元，当前用于保险行业"},{"field":"event_pay_weighted_purchase_amount_first_day","desc":"首日加权付费金额-当日激活的用户在当天产生的付费行为所带来的加权付费金 额 单位:元，当前用于保险行业"},{"field":"event_pre_component_consultation_valid_retained","desc":"附加咨询组件留资咨询数"},{"field":"event_wechat_qr_code_link_click","desc":"微信小程序深度加粉数"},{"field":"live_event_goods_view","desc":"直播间商品点击数"},{"field":"live_played_3s","desc":"直播观看数"},{"field":"played_end","desc":"播放完成"},{"field":"played_five_seconds","desc":"播放5s"},{"field":"played_three_seconds","desc":"有效播放数"},{"field":"adScene","desc":"字段描 述，需要修改"},{"field":"ad_scene","desc":"字段描述，需要修改"},{"field":"placement_type","desc":"字段描述，需要修改"},{"field":"cancel_follow","desc":"取消关

已完成理解「[{"field":"charge","desc":"花费（元）"},{"field":"show","desc":"封面曝光数"},{"field":"aclick","desc":"素材曝光数"},{"field":"bclick","desc":"行为数"},{"field":"share","desc":"分享数"},{"field":"comment","desc":"评论数"},{"field":"like","desc":"点赞数"},{"field":"follow","desc":"新增粉丝数"},{"field":"report","desc":"举报数"},{"field":"block","desc":"拉黑数"},{"field":"negative","desc":"减少此类作品数"},{"field":"activation","desc":"应用下载数据-激活数"},{"field":"submit","desc":"提交按钮点击数（历史字段，同下方“线索提交个数”，预计年底删除该字段）"},{"field":"ad_photo_played_10s","desc":"10s播放数"},{"field":"ad_photo_played_2s","desc":"2s播放数"},{"field":"ad_photo_played_75percent","desc":"75%进度播放数"},{"field":"approx_pay_cost","desc":"淘系近似购买成本"},{"field":"approx_pay_count","desc":"近似购买数"},{"field":"approx_pay_ratio","desc":"淘系近似购买率"},{"field":"cancel_like","desc":"取消点赞数"},{"field":"click_conversion_ratio","desc":"点击激活成本"},{"field":"conversion_cost","desc":"激活单价"},{"field":"download_completed_cost","desc":"安卓下载完成单价（元）"},{"field":"download_completed_ratio","desc":"安卓下载完成率"},{"field":"download_conversion_ratio","desc":"下载完成激活率"},{"field":"download_installed","desc":"安卓安装完成数"},{"field":"download_started_cost","desc":"安卓下载开始单价（元）"},{"field":"download_started_ratio","desc":"安卓下载开始率"},{"field":"event_ad_watch_10_times","desc":"10次广告广告观看数"},{"field":"event_ad_watch_10_times_cost","desc":"10次广告观看成本"},{"field":"event_ad_watch_10_times_ratio","desc":"10次广告观看转化率"},{"field":"event_ad_watch_20_times","desc":"20次广告广告观看数"},{"field":"event_ad_watch_20_times_cost","desc":"20次广告观看成本"},{"field":"event_ad_watch_20_times_ratio","desc":"20次广告观 看转化率"},{"field":"event_ad_watch_5_times","desc":"5次广告广告观看数"},{"field":"event_ad_watch_5_times_cost","desc":"5次广告观看成本"},{"field":"event_ad_watch_5_times_ratio","desc":"5次广告观看转化率"},{"field":"event_audition","desc":"首次试听到课数"},{"field":"event_consultation_valid_retained","desc":"留咨咨询数"},{"field":"event_consultation_valid_retained_cost","desc":"留咨咨询成本"},{"field":"event_consultation_valid_retained_ratio","desc":"留咨咨询率"},{"field":"event_conversion_click_cost","desc":"有效咨询成本"},{"field":"event_conversion_click_ratio","desc":"有效咨询率"},{"field":"event_credit_grant_first_day_app","desc":"app首日授信数"},{"field":"event_credit_grant_first_day_app_cost","desc":"首日授信成本"},{"field":"event_credit_grant_first_day_app_ratio","desc":"首日授信率"},{"field":"event_credit_grant_first_day_landing_page","desc":"落地页首日授信数"},{"field":"event_credit_grant_first_day_landing_page_cost","desc":"落地页首日授信成本"},{"field":"event_credit_grant_first_day_landing_page_ratio","desc":"落地页首日授信率"},{"field":"event_making_calls","desc":"电话拨打数-用户点击电话按钮的次数"},{"field":"event_making_calls_cost","desc":"电话拨打成本"},{"field":"event_making_calls_ratio","desc":"电话拨打率"},{"field":"event_order_submit","desc":"提交订单数"},{"field":"event_pay_purchase_amount_one_day","desc":"激活后24h付费金额(回传时间)"},{"field":"event_pay_purchase_amount_one_day_by_conversion","desc":"激活后24h付费金额(激活时间)"},{"field":"event_pay_purchase_amount_one_day_by_conversion_roi","desc":"激活后24小时付费ROI"},{"field":"event_pay_purchase_amount_one_day_roi","desc":"激活后24h-ROI(回传时间)"},{"field":"event_pay_weighted_purchase_amount","desc":"加权付费金额-当日回传的付费行为所带来的加权付费金额，单位:元，当前用于保险行业"},{"field":"event_pay_weighted_purchase_amount_first_day","desc":"首日加权付费金额-当日激活的用户在当天产生的付费行为所带来的加权付费金 额 单位:元，当前用于保险行业"},{"field":"event_pre_component_consultation_valid_retained","desc":"附加咨询组件留资咨询数"},{"field":"event_wechat_qr_code_link_click","desc":"微信小程序深度加粉数"},{"field":"live_event_goods_view","desc":"直播间商品点击数"},{"field":"live_played_3s","desc":"直播观看数"},{"field":"played_end","desc":"播放完成"},{"field":"played_five_seconds","desc":"播放5s"},{"field":"played_three_seconds","desc":"有效播放数"},{"field":"adScene","desc":"字段描 述，需要修改"},{"field":"ad_scene","desc":"字段描述，需要修改"},{"field":"placement_type","desc":"字段描述，需要修改"},{"field":"cancel_follow","desc":"取消关」

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在数字营销和广告分析中，数据指标的准确性和全面性至关重要。以下是一些关键的数据指标及其描述：

  1. 花费（元）：广告投放的总成本。
  2. 封面曝光数：广告封面的展示次数。
  3. 素材曝光数：广告素材的展示次数。
  4. 行为数：用户在广告中的互动次数。
  5. 分享数：广告内容被分享的次数。
  6. 评论数：广告内容收到的评论数量。
  7. 点赞数：广告内容获得的点赞数量。
  8. 新增粉丝数：广告带来的新粉丝数量。
  9. 举报数：广告被举报的次数。
  10. 拉黑数：广告被用户拉黑的次数。
  11. 减少此类作品数：用户减少观看此类广告的次数。
  12. 应用下载数据-激活数：应用下载后的激活数量。
  13. 提交按钮点击数：用户点击提交按钮的次数。
  14. 10s播放数：广告视频播放超过10秒的次数。
  15. 2s播放数：广告视频播放超过2秒的次数。
  16. 75%进度播放数：广告视频播放到75%的次数。
  17. 淘系近似购买成本：在淘宝平台上的近似购买成本。
  18. 近似购买数：在淘宝平台上的近似购买数量。
  19. 淘系近似购买率：在淘宝平台上的近似购买率。
  20. 取消点赞数：用户取消点赞的次数。
  21. 点击激活成本：用户点击广告后的激活成本。
  22. 激活单价：每个激活的平均成本。
  23. 安卓下载完成单价（元）：安卓应用下载完成的平均成本。
  24. 安卓下载完成率：安卓应用下载完成的比例。
  25. 下载完成激活率：下载完成后激活的比例。
  26. 安卓安装完成数：安卓应用安装完成的数量。
  27. 安卓下载开始单价（元）：安卓应用下载开始的平均成本。
  28. 安卓下载开始率：安卓应用下载开始的比例。
  29. 10次广告广告观看数：广告被观看10次的数量。
  30. 10次广告观看成本：广告被观看10次的平均成本。
  31. 10次广告观看转化率：广告被观看10次后的转化率。
  32. 20次广告广告观看数：广告被观看20次的数量。
  33. 20次广告观看成本：广告被观看20次的平均成本。
  34. 20次广告观看转化率：广告被观看20次后的转化率。
  35. 5次广告广告观看数：广告被观看5次的数量。
  36. 5次广告观看成本：广告被观看5次的平均成本。
  37. 5次广告观看转化率：广告被观看5次后的转化率。
  38. 首次试听到课数：首次试听后到课的数量。
  39. 留咨咨询数：留下咨询信息的数量。
  40. 留咨咨询成本：留下咨询信息的平均成本。
  41. 留咨咨询率：留下咨询信息的比例。
  42. 有效咨询成本：有效咨询的平均成本。
  43. 有效咨询率：有效咨询的比例。
  44. app首日授信数：应用首日授信的数量。
  45. 首日授信成本：首日授信的平均成本。
  46. 首日授信率：首日授信的比例。
  47. 落地页首日授信数：落地页首日授信的数量。
  48. 落地页首日授信成本：落地页首日授信的平均成本。
  49. 落地页首日授信率：落地页首日授信的比例。
  50. 电话拨打数：用户点击电话按钮的次数。
  51. 电话拨打成本：电话拨打的平均成本。
  52. 电话拨打率：电话拨打的比例。
  53. 提交订单数：提交订单的数量。
  54. 激活后24h付费金额：激活后24小时内付费的金额。
  55. 激活后24h付费金额(激活时间)：激活后24小时内付费的金额（按激活时间计算）。
  56. 激活后24小时付费ROI：激活后24小时内付费的ROI。
  57. 激活后24h-ROI(回传时间)：激活后24小时内付费的ROI（按回传时间计算）。
  58. 加权付费金额：当日回传的付费行为所带来的加权付费金额。
  59. 首日加权付费金额：当日激活的用户在当天产生的付费行为所带来的加权付费金额。
  60. 附加咨询组件留资咨询数：附加咨询组件留下咨询信息的数量。
  61. 微信小程序深度加粉数：微信小程序深度加粉的数量。
  62. 直播间商品点击数：直播间商品点击的数量。
  63. 直播观看数：直播观看的数量。
  64. 播放完成：视频播放完成的数量。
  65. 播放5s：视频播放5秒的数量。
  66. 有效播放数：视频有效播放的数量。
  67. 字段描述，需要修改：字段描述需要修改。
  68. 取消关注：用户取消关注的次数。

这些指标帮助广告主和营销人员全面了解广告效果，优化投放策略。

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[{"field":"charge","desc":"花费（元）"},{"field":"show","desc":"封面曝光数"},{"field":"aclick","desc":"素材曝光数"},{"field":"bclick","desc":"行为数"},{"field":"share","desc":"分享数"},{"field":"comment","desc":"评论数"},{"field":"like","desc":"点赞数"},{"field":"follow","desc":"新增粉丝数"},{"field":"report","desc":"举报数"},{"field":"block","desc":"拉黑数"},{"field":"negative","desc":"减少此类作品数"},{"field":"activation","desc":"应用下载数据-激活数"},{"field":"submit","desc":"提交按钮点击数（历史字段，同下方“线索提交个数”，预计年底删除该字段）"},{"field":"ad_photo_played_10s","desc":"10s播放数"},{"field":"ad_photo_played_2s","desc":"2s播放数"},{"field":"ad_photo_played_75percent","desc":"75%进度播放数"},{"field":"approx_pay_cost","desc":"淘系近似购买成本"},{"field":"approx_pay_count","desc":"近似购买数"},{"field":"approx_pay_ratio","desc":"淘系近似购买率"},{"field":"cancel_like","desc":"取消点赞数"},{"field":"click_conversion_ratio","desc":"点击激活成本"},{"field":"conversion_cost","desc":"激活单价"},{"field":"download_completed_cost","desc":"安卓下载完成单价（元）"},{"field":"download_completed_ratio","desc":"安卓下载完成率"},{"field":"download_conversion_ratio","desc":"下载完成激活率"},{"field":"download_installed","desc":"安卓安装完成数"},{"field":"download_started_cost","desc":"安卓下载开始单价（元）"},{"field":"download_started_ratio","desc":"安卓下载开始率"},{"field":"event_ad_watch_10_times","desc":"10次广告广告观看数"},{"field":"event_ad_watch_10_times_cost","desc":"10次广告观看成本"},{"field":"event_ad_watch_10_times_ratio","desc":"10次广告观看转化率"},{"field":"event_ad_watch_20_times","desc":"20次广告广告观看数"},{"field":"event_ad_watch_20_times_cost","desc":"20次广告观看成本"},{"field":"event_ad_watch_20_times_ratio","desc":"20次广告观 看转化率"},{"field":"event_ad_watch_5_times","desc":"5次广告广告观看数"},{"field":"event_ad_watch_5_times_cost","desc":"5次广告观看成本"},{"field":"event_ad_watch_5_times_ratio","desc":"5次广告观看转化率"},{"field":"event_audition","desc":"首次试听到课数"},{"field":"event_consultation_valid_retained","desc":"留咨咨询数"},{"field":"event_consultation_valid_retained_cost","desc":"留咨咨询成本"},{"field":"event_consultation_valid_retained_ratio","desc":"留咨咨询率"},{"field":"event_conversion_click_cost","desc":"有效咨询成本"},{"field":"event_conversion_click_ratio","desc":"有效咨询率"},{"field":"event_credit_grant_first_day_app","desc":"app首日授信数"},{"field":"event_credit_grant_first_day_app_cost","desc":"首日授信成本"},{"field":"event_credit_grant_first_day_app_ratio","desc":"首日授信率"},{"field":"event_credit_grant_first_day_landing_page","desc":"落地页首日授信数"},{"field":"event_credit_grant_first_day_landing_page_cost","desc":"落地页首日授信成本"},{"field":"event_credit_grant_first_day_landing_page_ratio","desc":"落地页首日授信率"},{"field":"event_making_calls","desc":"电话拨打数-用户点击电话按钮的次数"},{"field":"event_making_calls_cost","desc":"电话拨打成本"},{"field":"event_making_calls_ratio","desc":"电话拨打率"},{"field":"event_order_submit","desc":"提交订单数"},{"field":"event_pay_purchase_amount_one_day","desc":"激活后24h付费金额(回传时间)"},{"field":"event_pay_purchase_amount_one_day_by_conversion","desc":"激活后24h付费金额(激活时间)"},{"field":"event_pay_purchase_amount_one_day_by_conversion_roi","desc":"激活后24小时付费ROI"},{"field":"event_pay_purchase_amount_one_day_roi","desc":"激活后24h-ROI(回传时间)"},{"field":"event_pay_weighted_purchase_amount","desc":"加权付费金额-当日回传的付费行为所带来的加权付费金额，单位:元，当前用于保险行业"},{"field":"event_pay_weighted_purchase_amount_first_day","desc":"首日加权付费金额-当日激活的用户在当天产生的付费行为所带来的加权付费金 额 单位:元，当前用于保险行业"},{"field":"event_pre_component_consultation_valid_retained","desc":"附加咨询组件留资咨询数"},{"field":"event_wechat_qr_code_link_click","desc":"微信小程序深度加粉数"},{"field":"live_event_goods_view","desc":"直播间商品点击数"},{"field":"live_played_3s","desc":"直播观看数"},{"field":"played_end","desc":"播放完成"},{"field":"played_five_seconds","desc":"播放5s"},{"field":"played_three_seconds","desc":"有效播放数"},{"field":"adScene","desc":"字段描 述，需要修改"},{"field":"ad_scene","desc":"字段描述，需要修改"},{"field":"placement_type","desc":"字段描述，需要修改"},{"field":"cancel_follow","desc":"取消关
不在提醒

这些字段描述了广告投放和用户互动的各项指标，涵盖了从广告曝光到用户行为转化的多个环节。

广告投放指标

  • 花费（元）：广告投放的总费用。
  • 封面曝光数：广告封面的展示次数。
  • 素材曝光数：广告素材的展示次数。
  • 行为数：用户对广告的具体行为次数。

用户互动指标

  • 分享数：用户分享广告的次数。
  • 评论数：用户对广告的评论次数。
  • 点赞数：用户点赞广告的次数。
  • 新增粉丝数：广告带来的新增粉丝数量。

负面反馈指标

  • 举报数：用户举报广告的次数。
  • 拉黑数：用户拉黑广告的次数。
  • 减少此类作品数：用户减少观看此类广告的次数。

转化指标

  • 应用下载数据-激活数：应用下载后的激活次数。
  • 提交按钮点击数：用户点击提交按钮的次数。
  • 10s播放数：广告播放达到10秒的次数。
  • 2s播放数：广告播放达到2秒的次数。
  • 75%进度播放数：广告播放达到75%的次数。

成本与转化率指标

  • 淘系近似购买成本：淘宝类广告的近似购买成本。
  • 近似购买数：近似购买的次数。
  • 淘系近似购买率：淘宝类广告的近似购买率。
  • 取消点赞数：用户取消点赞的次数。
  • 点击激活成本：点击广告后的激活成本。
  • 激活单价：每次激活的单价。

下载与安装指标

  • 安卓下载完成单价（元）：安卓应用下载完成的单价。
  • 安卓下载完成率：安卓应用下载完成的比例。
  • 下载完成激活率：下载完成后激活的比例。
  • 安卓安装完成数：安卓应用安装完成的次数。
  • 安卓下载开始单价（元）：安卓应用下载开始的单价。
  • 安卓下载开始率：安卓应用下载开始的比例。

广告观看指标

  • 10次广告广告观看数：广告被观看10次的次数。
  • 10次广告观看成本：广告被观看10次的成本。
  • 10次广告观看转化率：广告被观看10次后的转化率。
  • 20次广告广告观看数：广告被观看20次的次数。
  • 20次广告观看成本：广告被观看20次的成本。
  • 20次广告观看转化率：广告被观看20次后的转化率。
  • 5次广告广告观看数：广告被观看5次的次数。
  • 5次广告观看成本：广告被观看5次的成本。
  • 5次广告观看转化率：广告被观看5次后的转化率。

其他指标

  • 首次试听到课数：首次试听后到课的次数。
  • 留咨咨询数：留资咨询的次数。
  • 留咨咨询成本：留资咨询的成本。
  • 留咨咨询率：留资咨询的比例。
  • 有效咨询成本：有效咨询的成本。
  • 有效咨询率：有效咨询的比例。
  • app首日授信数：app首日授信的次数。
  • 首日授信成本：首日授信的成本。
  • 首日授信率：首日授信的比例。
  • 落地页首日授信数：落地页首日授信的次数。
  • 落地页首日授信成本：落地页首日授信的成本。
  • 落地页首日授信率：落地页首日授信的比例。
  • 电话拨打数-用户点击电话按钮的次数：用户点击电话按钮的次数。
  • 电话拨打成本：电话拨打的成本。
  • 电话拨打率：电话拨打的比例。
  • 提交订单数：提交订单的次数。
  • 激活后24h付费金额(回传时间)：激活后24小时内付费金额（回传时间）。
  • 激活后24h付费金额(激活时间)：激活后24小时内付费金额（激活时间）。
  • 激活后24小时付费ROI：激活后24小时内的付费ROI。
  • 激活后24h-ROI(回传时间)：激活后24小时内的ROI（回传时间）。
  • 加权付费金额-当日回传的付费行为所带来的加权付费金额，单位:元，当前用于保险行业：当日回传的付费行为所带来的加权付费金额，单位:元，当前用于保险行业。
  • 首日加权付费金额-当日激活的用户在当天产生的付费行为所带来的加权付费金额 单位:元，当前用于保险行业：首日加权付费金额-当日激活的用户在当天产生的付费行为所带来的加权付费金额 单位:元，当前用于保险行业。
  • 附加咨询组件留资咨询数：附加咨询组件留资咨询的次数。
  • 微信小程序深度加粉数：微信小程序深度加粉的次数。
  • 直播间商品点击数：直播间商品点击的次数。
  • 直播观看数：直播观看的次数。
  • 播放完成：播放完成的次数。
  • 播放5s：播放5秒的次数。
  • 有效播放数：有效播放的次数。

字段描述

  • adScene：字段描述，需要修改。
  • ad_scene：字段描述，需要修改。
  • placement_type：字段描述，需要修改。
  • 取消关注：用户取消关注的次数。
✏️展开
知识树
[{"field":"charge","desc":"花费（元）"},{"field":"show","desc":"封面曝光数"},{"field":"aclick","desc":"素材曝光数"},{"field":"bclick","desc":"行为数"},{"field":"share","desc":"分享数"},{"field":"comment","desc":"评论数"},{"field":"like","desc":"点赞数"},{"field":"follow","desc":"新增粉丝数"},{"field":"report","desc":"举报数"},{"field":"block","desc":"拉黑数"},{"field":"negative","desc":"减少此类作品数"},{"field":"activation","desc":"应用下载数据-激活数"},{"field":"submit","desc":"提交按钮点击数（历史字段，同下方“线索提交个数”，预计年底删除该字段）"},{"field":"ad_photo_played_10s","desc":"10s播放数"},{"field":"ad_photo_played_2s","desc":"2s播放数"},{"field":"ad_photo_played_75percent","desc":"75%进度播放数"},{"field":"approx_pay_cost","desc":"淘系近似购买成本"},{"field":"approx_pay_count","desc":"近似购买数"},{"field":"approx_pay_ratio","desc":"淘系近似购买率"},{"field":"cancel_like","desc":"取消点赞数"},{"field":"click_conversion_ratio","desc":"点击激活成本"},{"field":"conversion_cost","desc":"激活单价"},{"field":"download_completed_cost","desc":"安卓下载完成单价（元）"},{"field":"download_completed_ratio","desc":"安卓下载完成率"},{"field":"download_conversion_ratio","desc":"下载完成激活率"},{"field":"download_installed","desc":"安卓安装完成数"},{"field":"download_started_cost","desc":"安卓下载开始单价（元）"},{"field":"download_started_ratio","desc":"安卓下载开始率"},{"field":"event_ad_watch_10_times","desc":"10次广告广告观看数"},{"field":"event_ad_watch_10_times_cost","desc":"10次广告观看成本"},{"field":"event_ad_watch_10_times_ratio","desc":"10次广告观看转化率"},{"field":"event_ad_watch_20_times","desc":"20次广告广告观看数"},{"field":"event_ad_watch_20_times_cost","desc":"20次广告观看成本"},{"field":"event_ad_watch_20_times_ratio","desc":"20次广告观 看转化率"},{"field":"event_ad_watch_5_times","desc":"5次广告广告观看数"},{"field":"event_ad_watch_5_times_cost","desc":"5次广告观看成本"},{"field":"event_ad_watch_5_times_ratio","desc":"5次广告观看转化率"},{"field":"event_audition","desc":"首次试听到课数"},{"field":"event_consultation_valid_retained","desc":"留咨咨询数"},{"field":"event_consultation_valid_retained_cost","desc":"留咨咨询成本"},{"field":"event_consultation_valid_retained_ratio","desc":"留咨咨询率"},{"field":"event_conversion_click_cost","desc":"有效咨询成本"},{"field":"event_conversion_click_ratio","desc":"有效咨询率"},{"field":"event_credit_grant_first_day_app","desc":"app首日授信数"},{"field":"event_credit_grant_first_day_app_cost","desc":"首日授信成本"},{"field":"event_credit_grant_first_day_app_ratio","desc":"首日授信率"},{"field":"event_credit_grant_first_day_landing_page","desc":"落地页首日授信数"},{"field":"event_credit_grant_first_day_landing_page_cost","desc":"落地页首日授信成本"},{"field":"event_credit_grant_first_day_landing_page_ratio","desc":"落地页首日授信率"},{"field":"event_making_calls","desc":"电话拨打数-用户点击电话按钮的次数"},{"field":"event_making_calls_cost","desc":"电话拨打成本"},{"field":"event_making_calls_ratio","desc":"电话拨打率"},{"field":"event_order_submit","desc":"提交订单数"},{"field":"event_pay_purchase_amount_one_day","desc":"激活后24h付费金额(回传时间)"},{"field":"event_pay_purchase_amount_one_day_by_conversion","desc":"激活后24h付费金额(激活时间)"},{"field":"event_pay_purchase_amount_one_day_by_conversion_roi","desc":"激活后24小时付费ROI"},{"field":"event_pay_purchase_amount_one_day_roi","desc":"激活后24h-ROI(回传时间)"},{"field":"event_pay_weighted_purchase_amount","desc":"加权付费金额-当日回传的付费行为所带来的加权付费金额，单位:元，当前用于保险行业"},{"field":"event_pay_weighted_purchase_amount_first_day","desc":"首日加权付费金额-当日激活的用户在当天产生的付费行为所带来的加权付费金 额 单位:元，当前用于保险行业"},{"field":"event_pre_component_consultation_valid_retained","desc":"附加咨询组件留资咨询数"},{"field":"event_wechat_qr_code_link_click","desc":"微信小程序深度加粉数"},{"field":"live_event_goods_view","desc":"直播间商品点击数"},{"field":"live_played_3s","desc":"直播观看数"},{"field":"played_end","desc":"播放完成"},{"field":"played_five_seconds","desc":"播放5s"},{"field":"played_three_seconds","desc":"有效播放数"},{"field":"adScene","desc":"字段描 述，需要修改"},{"field":"ad_scene","desc":"字段描述，需要修改"},{"field":"placement_type","desc":"字段描述，需要修改"},{"field":"cancel_follow","desc":"取消关
数字营销的关键指标有哪些？
如何优化广告投放策略？
广告分析中常用的工具和方法有哪些？

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