中国郁金香电商市场数据图例

本文首先简述电商大数据时代的现状，选取百度指数和阿里指数，对其概念进行说明。基于智能手机行业的阿里指数分析了自2016年1月1日至2016年3月3日的数据，运用SAS软件编程，研究了序列的平稳性和随机性，并对得到的两个平稳非白噪声序列进行模型拟合和预测，最后得出模型表达式并计算了预测误差。结果发现，所得出的结论能为1688采购商和1688供应商提供一定的参考价值。 This article first briefly describes the present situation of the big e-commerce data age, and chooses Baidu and Ali index to explain its concept. Based on the Ali index of smartphone industry, we analyze the data from January 1, 2016 to March 3, 2016. Using SAS software, the stationarity and randomness of the sequence are researched. Then we carry on model fitting and forecast of two stationary white noise sequences to conclude the model expression and calculate the forecast error. The result shows that the conclusion can provide a certain reference value for the purchasers and suppliers of 1688.

2012年,国务院国资委将组织大型央企和产权交易机构赴欧洲举办＂走出去＂项目对接活动。为了协助做好前期准备工作,考虑到荷兰政府最近设立了＂西荷兰开发特区＂,并设立了＂西荷兰投资促进局＂专门对外（包括对华）引进投资,编辑部组织翻译了几篇投资荷兰的政策类资料，从本期开始陆续刊出。

本研究回顧蘭花產業相關之政府補助計畫及相關產業價值鏈文獻，從中萃取各計畫之價值創新類型來建構台灣蘭花產業價值鏈，並利用對應分析比較不同類型申請者及不同時期，藉此瞭解政府在推動蘭花相關研究之科技資源分配趨勢及分布情形。研究樣本為1991至2020年「政府研究資訊系統研究計畫」、「科技部補助研究計畫」及「農委會農業計畫管理系統」等三大資料庫共2,809筆計畫，最終建構蘭花產業價值鏈六大主要價值活動及六大支援價值活動，更進一步提出各主題架構下的創新細節。對應分析結果顯示以研究機構之價值創新活動最為廣泛，教育系統著重在「基因工程研究」、「生產技術」及「蘭花萃取加值應用」等價值活動創新，而政府單位及非營利事業推廣組織則以在「行銷管理」及「產業結構改善」等管理知識上的創新為主，產業界則申請「基因工程研究」及「蘭花萃取加值應用」之創新。另透過跨期比較，主要價值創新活動早期著重在「基因工程研究」，到中後期則偏重「品種改良與繁殖」、「行銷管理」及「生產技術」，而支援價值活動近期才開始重視，以「產業結構改善」及「蘭花萃取加值應用」為創新主軸。本研究所建構之蘭花產業價值鏈，可供政府政策制定、計畫補助及企業實務管理上參考。  This study reviews the value chain literature and government-sponsored programs related to the orchid industry and related industries and extracts the value innovation types of each program to construct a value chain for Taiwan’s orchid industry. In addition, this study uses correspondence analysis to compare different types of applicants and different time periods to understand the trends in the allocation of government resources to promote orchid-related research and the distribution of resources. The research samples for this study were drawn from three major databases: the Government Research Bulletin Research Project, the Ministry of Science and Technology Grant Research Project and the Agricultural Project Management System of the Council of Agriculture from 1991 to 2020, which contained a total of 2,809 projects. The study finally concluded with the identification of six main value activities and six supporting value activities in the value chain of the orchid industry, and further details of innovation under each thematic framework. The results of the correspondence analysis showed that the research institutions had the widest range of value innovation activities. The education system focused on value innovation activities such as "genetic engineering research", "production technology", "orchid extraction and value-added applications", etc., while the government agencies and not-for-profit promotion organizations focused on innovation in management knowledge such as "marketing management" and "industrial structure improvement". As to the industry, it has applied for innovations in "genetic engineering research" and "value-added applications of orchid extraction". In addition, a cross-period comparison showed that the main value innovation activities were focused on "genetic engineering research" in the early stages and "variety improvement and breeding", "marketing management", and "production technology" in the middle and late stages. Supporting value activities have only recently begun to be emphasized with "industrial structure improvement" and "orchid extraction and value-added applications" as their main axes of innovations. The value chain of the orchid industry constructed in this study can be used as a reference for government policy formulation, project subsidies, and practical management of enterprises.